HEC Montréal takes first place at the 2015 Happening Marketing

March 23, 2015

The HEC Montréal delegation of some thirty BBA students and one certificate student took first place overall at the 23^rd edition of the Happening Marketing. This interuniversity marketing competition, the largest of its kind in Eastern Canada, brought together more than 500 students from over 10 Canadian universities from March 20 to 22 at the Université du Québec à Trois-Rivières.

The School’s students racked up both team and individual honours in several events. The competition is divided into four components: academic (case competitions and a quiz), sports, social and participation.

This year’s winners:

TEAM

1^st place

• Quiz (Clairanne Addleman, Rachel Michaud and Laurent Ye)

2^nd place

• Web marketing case (Alissa André, Florence Cadieux Perron and Samuel Cormier)
• Relational marketing case (Sammie Dubeau, Geneviève Rousseau and Rachel Sicotte)
• Social component (Julie Bourdon, Samuel Dallaire, François Laurin and Audrée Lavoie Archambault)
• Participation (Marie Azam, Simon Brodeur, Gabrielle Lallier, Guillaume Lemay, Valentin Roux-Dufort and Dominique Tosini)

3^rd place

• Integrated marketing communication case (Nicholas Belliveau, Justine Santot and Catherine St-Pierre)

INDIVIDUAL (MVP – MOST VALUABLE PLAYERS)

• Web marketing case: Samuel Cormier
• Relational marketing case: Rachel Sicotte
• Integrated marketing communication case: Nicholas Belliveau
• Sports component: Valérie Moreau

A number of other HEC Montréal students also competed: Laurence Archambault, Roxanne Cardinal, Jany Desrosiers, Diane Gabla, Alexandre Laganière, Francis Laviolette, Laurent Loiseau, Mathieu Peloquin, Mathieu Primeau Tamborini, Phillipe Reney,* Kim Roy, Simon Thellend and Aurélie Tisseur.

Congratulations to everyone for this tremendous collective victory!

*Certificate student.

Photo: HEC Montréal competitions committee