Description
The objective of this course is to help students understand, formulate and apply the different types of internationalization strategies available to companies. The course aims to show how companies manage internationalization decisions.
Companies seeking to internationalize, whether large or small, must choose strategies that will enable them to penetrate foreign markets. This course studies internationalization by exploring the following questions: What are the factors that determine why companies go abroad? When is it more practical to opt for direct investment abroad or a joint venture? When is the right time to enter to enter a foreign market? What is the best sequence for entering a foreign market? Are there any significant in internationalization strategies between large multinational multinationals (MNCs) and small and medium-sized enterprises (SMEs)? How can sustainable development and human rights be taken into account in their internationalization?
Thèmes couverts
Why internationalize?
Set-up strategy
Timing and speed of expansion entry
Internationalization of the business model
Managing foreign subsidiaries
Multi-market competition and international corporate strategy
Meeting the major challenges of internationalization: sustainability, CSR and human rights
Modes of entry and establishment
Remarques importantes
Course in French: INTE 20009
