Sylvain Sénécal
Member of The College of New Scholars, Artists and Scientists of the Royal Society of Canada (2017)
Biography
An HEC Montréal Professor since 2004 and holder of the RBC Financial Group Chair of E-commerce since 2007, he is now a Full Professor in the Marketing Department. He is also a co-founder and co-director of the HEC Montréal Tech3Lab, the leading user experience laboratory in North America. His research interests are related to web-based marketing and consumer neuroscience.