A warm and unique welcome to the neighbourhood

September 7, 2023

Montréal centre-ville, the downtown Business Development Corporation (SDC), gave a special welcome to the students and employees of HEC Montréal’s Hélène Desmarais Building, on August 31.

In addition to presenting the neighbourhood’s many attractions, the organization’s representatives handed out more than 300 beautiful plants—a warm gesture to welcome its new neighbours and a fitting reference to the new building’s sustainability. The SDC’s mission is to contribute to the economic and commercial vitality, prestige, and quality of life of downtown Montréal.

HEC Montréal staff marked their arrival in the neighbourhood by offering apples bearing the school’s logo to passers-by in the building’s vicinity.