A superb performance at Happening Marketing 2021
Ten podium places for our BBA students
April 7, 2021
The HEC Montréal delegation took 1st place overall at Happening Marketing 2021, beating out the teams from the Concordia University John Molson School of Business (2nd) and the Université de Sherbrooke (3rd).
This was the 4th straight victory for the School at this interuniversity marketing competition, the largest of its kind in eastern Canada. Last year’s event had to be cancelled because of the pandemic.
On the theme of “Affiche tes couleurs” (Show your colours), to emphasize the importance of diversity, the competition was held online on March 26 and 27. The 39 Bachelor’s in Business Administration (BBA) students from the School turned in an exceptional performance, winning 10 of 12 possible events, as well as the title of Co-ordinator of the Year, which went to their delegation co-ordinator, Anne-Sophie Lachapelle.
Nearly 350 students from 8 Canadian universities attended this 27th edition of the event, live.
Podiums by the HEC MONTRÉAL delegation
Category |
place |
|
Overall |
1st |
|
Surprise Case |
2nd |
|
Contribution |
3rd |
|
Quiz |
2nd |
|
Contract |
1st |
|
Digital marketing |
2nd |
|
Participation |
3rd |
|
Professionalism |
3rd |
|
Social |
2nd |
|
Sport |
1st |
Student members of the delegation and coaches
Delegation co-ordinator: Anne-Sophie Lachapelle
Head coach: Jean-François St-Pierre
Delegation ambassador: William Huard
Surprise case: Sanna Bhallil, Mathilde Coutu and Matthew Pellicer
Coach: Jean-François St-Pierre
Quiz: Samuel Farhi-Prado, Catherine Ouimet and Alexandrine Plante
Coach: Flavie Sumu
Contract: Justine Durand-Tremblay, Maëlys Guenescheau, Olivier Koclas and Marie-Pierre Lachance
Coaches: Sylvie Lefort, Jean-François St-Pierre and Claudia Trudeau
B2B marketing: Sanna Bhallil, Victor Geana and Aude Hermenier
Coaches: Félicia Galipeau and Clément Leclerc
Experiential marketing: Béatrice Cliche, Chloé Gallant and Adriana Marquis-Duzink
Coaches: Audrée Archambault and Charles-Ély Legris
Digital marketing: Karl Boyce, Alexia Fillion-Lauzon and Matthew Pellicer
Coaches: Christophe Grimard and Julien Perronneau
Strategic marketing: Célia Barbotte, Arthur Lachieze-Rey and Laurence Longtin
Coaches: Bertrand Sinniger and Jean-François St-Pierre
Participation: Méganne Bériault, Benjamin Boisvert, Djammy Charles, Jeanne Lemonde-Trudeau, Audrey Mondor and Andréa Turbide
Coach: Anne-Sophie Lachapelle
Social: Justine Aubry, Mathilde Coutu, Jasmin Petit and Émile Remington-Molgat
Coach: Raphaëlle Bolduc
Sport: Thierry Deschamps, Marilou Grenon, Jean-Simon Lafrance, Virginie Parent and Charles-Étienne Thériault
Coaches: Philippe Lachance and Antoine Vézina
The university competitions department wishes to thank the over 60 alumni and friends who gave of their time throughout the Winter term to help the competitors prepare.