HEC Montréal 1^st in the 2021 Relève marketing competition

May 14, 2021

A team of Bachelor’s in Business Administration (BBA) students took 1^st place in the 2021 Relève marketing student competition, which finished on May 6.

The winning HEC Montréal team consisted of:

• Raphaëlle Fleury;
• Nicolas Fortin;
• Sandrine Gauthier;
• Charlotte Lavigne;
• Samendie Lindor; and
• Laurence Longtin.

From the time they were selected in fall 2020 and during the competition, they were coached by Lecturer Marie-Elyse Forget.

The competition kicked off in winter 2021. Participants were assigned a mandate by a client/advertiser – recreational products manufacturer BRP – to develop a concrete marketing plan. After 3 months’ work, the teams presented their proposals to a jury of industry professionals.

This annual competition, organized by the Association of Creative Communications Agencies (A2C) has 2 parts, one focusing on marketing and the other on communications. This year’s event pitted 8 teams against one another, from 5 Quebec universities.

More information on the A2C Relève competition