Experts
HEC Montréal faculty members are available to answer questions from journalists on various topics of current interest.
Business and Organizational Strategies and Development
Business executives

Russell Fralich, Associate Professor, Department of Management
russell.fralich@hec.ca
514 340-7107
- Business executives and CEO
- Effects of media exposure (tradition media, social media)
- Reputation, social influence
- Strategic decisions and organization performance
- Business and corporate strategy (growth strategies, internal development, etc.)
Business mergers and acquisitions

Louis Hébert, Professor, Department of Management
louis.hebert@hec.ca
514-340-6334
- International strategy
- Strategic alliances, mergers and acquisitions
- Growth and strategic priorities
- Internationalization and globalization
Corporate governance

Sylvie St-Onge, Professor, Department of Management
sylvie.st-onge@hec.ca
514 340-6381
- Governance
- Board councils
- Compensation Management
- Performance Management
- Managing our career or professional life, burnout
- Diversity (women, older workers, neurodiversity, immigrants)
- Sexual and psychological harassments

Eduardo Schiehll, Associate Professor, Department of Accounting
eduardo.schiehll@hec.ca
514-340-6516
- Responsibilities, accountability and composition of board of directors
- Performance evaluation and executive compensation
- Corporate governance norms and regulation
- Organizational performance measures and evaluation
Creativity and innovation

Laurent Simon, Associate Professor, Department of Entrepreneurship and Innovation
laurent.simon@hec.ca
514-340-6029
- Managing creativity
- The creative economy
- Project management

Celia Chui, Assistant Professor, Department of Management
- Sustainability and social responsibility
- Ethical decision-making
- Corporate ethics programs
- Gender and diversity
- Workplace creativity

Mai Thai, Associate Professor, Department of Entrepreneurship And Innovation
- International business
- New venture creation
- Entrepreneurship
- Immigrant entrepreneurship
- Social business models
- Social impact creation mechanisms

Jean-François Ouellet, Associate Professor, Department of Entrepreneurship and Innovation
jean-francois.ouellet@hec.ca
514-340-6932
- E-commerce
- Marketing of Innovation and Technology
- Grands leaders et innovateurs
- Entrepreneurial Marketing for start-ups dans small businesses
- AI and Entrepreneurship
- Lean Startup Method
- New Product Development
- International and Cross-Cultural Marketing
Management of public projects and infrastructure

Maude Brunet, Associate Professor, Department of Management.
maude.brunet@hec.ca
514 340-5624
- Project management
- Public and infrastructure projects
- Major projects
- Digitalization of major projects
- Megaprojects
- Innovation in construction
Organisational Resilience

Philippe Bourbeau, Professor, Department of International Business and Codirector, International Institute of Economic Diplomacy
philippe.bourbeau@hec.ca
514 222-6026
- Organisational Resilience
- International Business
- Economic Diplomacy
- Geopolitics
- International Political Economy
- International Trade (Tariffs, Canada-US relations)
- Immigration
- Security
Corporate Social Responsibility
CSR, ethics, sustainable finance, circular economy, degrowth

Luciano Barin Cruz, Professor, Department of Management, Director Ideos, Social Impact Hub
luciano.barin-cruz@hec.ca
514 340-1350
- Corporate Social Responsibility
- Sustainable Development
- Socio-Ecological Transition
- Social Innovation
- Social Impact
- B Corps certification

Yves Plourde, Associate Professor, Department of Management, Academic Coordinator, Graduate Programs in Management and Sustainability and Coordinator, Achieving Net Zero Bike Tour
yves.plourde@hec.ca
514 340-5626 (office)
514 690-2987 (cell phone)
- Global environmental problems and international organisations
- Climate change and strategic management
- Net zero targets and carbon neutral solutions
- Corporate social responsibility
- Greenpeace International and environmental NGOs

Joé T. Martineau, Associate Professor, Department of Management
joe.trempe-martineau@hec.ca
514 340-3823
- Ethics programs orientations and outcomes
- Empathy in management
- Ethical issues associated with patient engagement in healthcare
- AI and digital ethics, impacts on the job market

Celia Chui, Assistant Professor, Department of Management
- Sustainability and social responsibility
- Ethical decision-making
- Corporate ethics programs
- Gender and diversity
- Workplace creativity

Iwan Meier, Professor, Department of Finance
- Sustainable finance
- Performance evaluation of mutual funds and hedge funds
- Investment and financing decisions of firms

Emmanuel B. Raufflet, Professor, Department of Management
emmanuel.raufflet@hec.ca
514 340-6196
- Circular economy
- Social innovation
- Sustainable development
- Corporate social and environmental responsibility

Yves-Marie Abraham, Associate Professor, Department of Management
yves-marie.abraham@hec.ca
514 340-6104
- Degrowth
- Critics of capitalism and the enterprise
- Critics of technosciences
- Social justice and social innovations
- Commons
- Low-tech

Stephan Vachon, Professor, Department of Logistics and Operations Management
stephan.vachon@hec.ca
514 340-6026
- Supply chain challenges in organizations
- Logistics
- Sustainable supply chain
- Sustainable sourcing
- Circular economy
- Eco-design
- Waste management
- Climate change and management

Marcelo Vinhal Nepomuceno, Professor, Department of Marketing
marcelo.nepomuceno@hec.ca
514 340-3180
- Anti-consumption Lifestyles
- Consumer Resistance
- Ethics and Consumption
- Hormones and Consumer Behavior
- Social Media and Consumer Behavior
Energy and Climate
Our experts

Pierre-Olivier Pineau, Professor, Department of Management Sciences and Holder of the Chair in Energy Sector Management
pierre-olivier.pineau@hec.ca
514-340-6922
- Energy policy
- Analysis of energy markets
- Carbon market
- Electricity, alternative and renewable energy

Sylvain M. Audette, Guest Professor, Department of Marketing and Associate Member, Research Chair in Energy Sector Management
sylvain.audette@hec.ca
514-340-7306
- Marketing of energy products and services
- Energy regulation (Regie, NEB, FERC, ...)
- Energy policies
- Energy management

David Benatia, Assistant Professor, Department of Applied Economics
david.benatia@hec.ca
514 340-7189
- Electricity markets in Europe and North America
- Natural gas and oil markets
- Energy transition and electricity systems, mainly in Europe
- Impacts of the public-health crisis on energy

Yves Plourde, Associate Professor, Department of Management, Academic Coordinator, Graduate Programs in Management and Sustainability and Coordinator, Achieving Net Zero Bike Tour
yves.plourde@hec.ca
514 340-5626 (office)
514 690-2987 (cell phone)
- Global environmental problems and international organisations
- Climate change and strategic management
- Net zero targets and carbon neutral solutions
- Corporate social responsibility
- Greenpeace International and environmental NGOs

Justin Caron, Associate Professor, Department of Applied Economics
justin.caron@hec.ca
514 340-6293
- Energy and environmental economics
- Climate policies

Olivier Bahn, Professor, Department of Decision Sciences and Director, Group for Research in Decision Analysis (GERAD)
olivier.bahn@hec.ca
514 340-6503
- Operational research
- Mathematical models in economy / energy / environment
- Climate changes
Entrepreneurship
Our experts

Luis Felipe Cisneros Martinez, Professor, Department of Entrepreneurship and Innovation HEC Montréal, Co-Director of la base entrepreneuriale HEC Montréal, Director of the Institute for entrepreneurship National Bank | HEC Montréal and Scientific Director of Business Families Center HEC Montréal
luis-felipe.cisneros-martinez@hec.ca
514 378-6347
- Entrepreneurship and Repreneurship
- Impact and inclusive entrepreneurship
- Immigrant entrepreneurship
- Women's entrepreneurship
- Business transfer and succession
- Challenges of family businesses
- SME management

Ekaterina Turkina, Professor, Department of Entrepreneurship And Innovation and Holder, Chair in Global Innovation Networks
ekaterina.turkina@hec.ca
514 340-7311
- Female entrepreneurs
- Innovation in large-scale socio-economic systems
- Industrial clusters and ecosystems of innovation

Mai Thai, Associate Professor, Department of Entrepreneurship And Innovation
- International business
- New venture creation
- Entrepreneurship
- Immigrant entrepreneurship
- Social business models
- Social impact creation mechanisms

Franck Barès, Associate Professor, Department of Entrepreneurship and Innovation
franck.bares@hec.ca
514-340-6775
- Business Model
- Ecosystem and innovation
- Coaching

Claude Ananou, Full-time Lecturer, Department of Management
claude.ananou@hec.ca
514-340-6312
- Business startups
- Business relaunches
- Small-business management
- SynOpp approach
Louis Jacques Filion, Honorary Professor, Department of Entrepreneurship and Innovation
louisjacques.filion@hec.ca
514-340-6334
- Entrepreneurship
- New Venture Creation
- Intrapreneurship
- Spin-offs
- Entrepreneurial Process
- Entrepreneurial Craft
- Vision

Jean-François Ouellet, Associate Professor, Department of Entrepreneurship and Innovation
jean-francois.ouellet@hec.ca
514-340-6932
- Entrepreneurial Marketing for start-ups dans small businesses
- AI and Entrepreneurship
- Lean Startup Method
- E-commerce
- Marketing of Innovation and Technology
- Grands leaders et innovateurs
- New Product Development
- International and Cross-Cultural Marketing

Julien Billot, Adjunct Professor, Executive Education HEC Montréal
julien.billot@hec.ca
514 601-5700
- Canadian and Montreal innovation ecosystem
- Artificial intelligence and start-ups
- Startup financing
- Superclusters, Global Innovation Hub
Finance, Insurance and Monetary Economy
Banking and the stock market

Jean-Philippe Tarte, Full-Time Lecturer, Department of Finance
jean-philippe.2.tarte@hec.ca
514 340-6999
- Investments, capital markets and portfolio management
- Alternative investments
- Financial analysis, risk management
Corporate finance

Philippe Bouchard, Full-Time Lecturer, Department of Finance
philippe.2.bouchard@hec.ca
514 340-7160
- Corporate finance
- Financial analysis
- Risk analysis
- Financial modeling
- Dividend policy
Cryptocurrencies

Simon Dermarkar, Associate Professor, Department of Accounting
simon.dermarkar@hec.ca
514 340-3622
- Functioning and regulatory framework of cryptocurrencies
- Impacts of cryptocurrencies on business and society
- Digital transformation of the accounting profession
Financial accounting

Julien Le Maux, Professor, Department of Accounting
julien.le-maux@hec.ca
514 340-6552
- Corporate governance
- Fraud
Insurance

Martin Boyer, Professor, Department of Finance
martin.boyer@hec.ca
514-340-6704
- Insurance contracts
- Investor behavior
International taxation

Jean-Pierre Vidal, professeur titulaire au Département de sciences comptables
- Ethics in Taxation
- Fiscalité internationale
Monetary economics and international finance

Hafedh Bouakez, Professor, Department of Applied Economics
hafedh.bouakez@hec.ca
514 340-7003
- Macroeconomics
- Open Economy Macroeconomics
- International Finance
- Monetary and Fiscal Policies
- Inflation
- Bank of Canada policy rate
Personal finance and Financial education

Philippe d'Astous, Associate Professor, Department of Finance
philippe.dastous@hec.ca
514 340-7120
- Household Finance
- Personal Finance
- Financial Education
- Individuals’ decision-making regarding debt, savings and consumption

Pierre-Carl Michaud, Professor, Department of Applied Economics, Holder of the Research Chair in Intergenerational Economics and Director, Retirement and Savings Institute
pierre-carl.michaud@hec.ca
514 340-6466
- Financial Education and Econometrics Education
- Financial Education
- Public Finances and Fiscal Policy
- Health Economics
- Insurance and Savings Economics
- Applied Econometrics
International
China

Ari Van Assche, Professor, Department of International Business and Codirector, International Institute of Economic Diplomacy
ari.van-assche@hec.ca
514-340-6043
- Chinese economy
- Global value chains
- International business
European Union Studies

Thierry Warin, Professor, Department of International Business
thierry.warin@hec.ca
514 340-6185
- Data Science for Global Transformations
- Platform Economy
- Globalization and regionalization
- European Union

Pascal Bédard, Full-Time Lecturer, Department of Applied Economics
pascal.bedard@hec.ca
514 266-4822
- Euro zone
- Economic growth and prosperity
- Recovery programs
- Financial markets and financial crises
- Currencies, exchange rates, central banks and monetary policy
- Inflation, interest rates
- Financial and economic conditions
- Government budget, debt
Globalization and global transformations

Thierry Warin, Professor, Department of International Business
thierry.warin@hec.ca
514 340-6185
- Data Science for Global Transformations
- Platform Economy
- Globalization and regionalization
- European Union

Pascal Bédard, Full-Time Lecturer, Department of Applied Economics
pascal.bedard@hec.ca
514 266-4822
- Euro zone
- Economic growth and prosperity
- Recovery programs
- Financial markets and financial crises
- Currencies, exchange rates, central banks and monetary policy
- Inflation, interest rates
- Financial and economic conditions
- Government budget, debt
International Economy

Philippe Bourbeau, Professor, Department of International Business and Codirector, International Institute of Economic Diplomacy
philippe.bourbeau@hec.ca
514 222-6026
- International Business
- Economic Diplomacy
- Geopolitics
- International Political Economy
- International Trade (Tariffs, Canada-US relations)
- Immigration
- Security
- Organisational Resilience
Macroeconomics
Cultural diversity and the labour market

Sébastien Arcand, Professor, Department of Management
sebastien.arcand@hec.ca
514-340-7770
- Cross-cultural Management in Organisations
- Migrants, Ethnic Minorities and Labour Market
- Public Policies and Skill Migration

Mai Thai, Associate Professor, Department of Entrepreneurship And Innovation
- International business
- New venture creation
- Entrepreneurship
- Immigrant entrepreneurship
- Social business models
- Social impact creation mechanisms

Celia Chui, Assistant Professor, Department of Management
- Sustainability and social responsibility
- Ethical decision-making
- Corporate ethics programs
- Gender and diversity
- Workplace creativity
Demographics, savings and retirement

Pierre-Carl Michaud, Professor, Department of Applied Economics, Holder of the Research Chair in Intergenerational Economics and Director, Retirement and Savings Institute
pierre-carl.michaud@hec.ca
514 340-6466
- Health Economics
- Insurance and Savings Economics
- Applied Econometrics
David Boisclair, Executive Director, Retirement and Savings Institute
david.boisclair@hec.ca
514 340-6454
- Personal finance
- Retirement and saving
- Population aging
Inflation

Hafedh Bouakez, Professor, Department of Applied Economics
hafedh.bouakez@hec.ca
514 340-7003
- Macroeconomics
- Open Economy Macroeconomics
- International Finance
- Monetary and Fiscal Policies
- Inflation
- Bank of Canada policy rate

Pascal Bédard, Full-time Lecturer, Department of Applied Economics
pascal.bedard@hec.ca
514 266-4822
- Inflation, interest rates and economic conditions
- Macroeconomics
- Economic growth and prosperity
- Recovery programs
- Financial markets and financial crises
- Currencies, exchange rates, central banks and monetary policy
- Euro zone
- Government budget, debt
Labour economics

Benoit Dostie, Professor, Department of Applied Economics
benoit.dostie@hec.ca
514 340-6453
- Labour economics
- Firm-sponsored training
- Employer-employee dynamics, earnings and benefits
- Aging
- Data access
- Business digital transformation
Political economy

Caroline Le Pennec, Assistant Professor, Department of Applied Economics
caroline.le-pennec@hec.ca
514 340-6971
- Political economy
- Elections and campaigns
- Communication strategy
Productivity and prosperity

Robert Gagné, Professor, Department of Applied Economics and Director, Centre for Productivity and Prosperity
info.cpp@hec.ca
514-649-2347 (cell)
- Productivity and prosperity in Quebec and Canada
- Determinants of productivity in Quebec (human capital, public policy, corporate behaviour)
- Solutions for enhancing productivity in Quebec
- Quebec’s economic performance as compared with the rest of Canada
- Public spending in Quebec

Pierre-Carl Michaud, Professor, Department of Applied Economics, Holder of the Research Chair in Intergenerational Economics and Director, Retirement and Savings Institute
pierre-carl.michaud@hec.ca
514 340-6466
- Health Economics
- Insurance and Savings Economics
- Applied Econometrics

Pascal Bédard, Full-Time Lecturer, Department of Applied Economics
pascal.bedard@hec.ca
514 266-4822
- Euro zone
- Economic growth and prosperity
- Recovery programs
- Financial markets and financial crises
- Currencies, exchange rates, central banks and monetary policy
- Inflation, interest rates
- Financial and economic conditions
- Government budget, debt
Management and Leadership
Business executives

Russell Fralich, Associate Professor, Department of Management
russell.fralich@hec.ca
514 340-7107
- Business executives and CEO
- Effects of media exposure (tradition media, social media)
- Reputation, social influence
- Strategic decisions and organization performance
- Business and corporate strategy (growth strategies, internal development, etc.)
Change management

Céline Bareil, Professor, Department of Management
celine.bareil@hec.ca
514 340-5686
- Organizational Transformation
- Work and organizational psychology
- Innovation and Technological Change

Kevin J. Johnson, Professor, Department of Management
kevin.johnson@hec.ca
514 340-7181
- Organizational transformation and the future of work
- Change management and adaptation
- Organizational culture and behavior
- Work and occupational psychology

Pierre Lainey, Full-Time Lecturer, Department of Management
pierre.lainey@hec.ca
514 340-6425
- Leadership
- Organizational behaviour
- Change management
- Political behaviour in organizations
- Psychology of decision making
Cultural diversity and the labour market

Sébastien Arcand, Professor, Department of Management
sebastien.arcand@hec.ca
514-340-7770
- Cross-cultural Management in Organisations
- Migrants, Ethnic Minorities and Labour Market
- Public Policies and Skill Migration

Mai Thai, Associate Professor, Department of Entrepreneurship And Innovation
- International business
- New venture creation
- Entrepreneurship
- Immigrant entrepreneurship
- Social business models
- Social impact creation mechanisms

Celia Chui, Assistant Professor, Department of Management
- Sustainability and social responsibility
- Ethical decision-making
- Corporate ethics programs
- Gender and diversity
- Workplace creativity
Human resource management

Anne Bourhis, Professor, Department of Human Resources Management
anne.bourhis@hec.ca
514 340-6873
- Recruitment and Selection
- Employer branding

Sylvie St-Onge, Professor, Department of Management
sylvie.st-onge@hec.ca
514 340-6381
- Compensation Management
- Performance Management
- Governance
- Board councils
- Managing our career or professional life
- Balancing life domains
- Diversity (women, older workers, neurodiversity, immigrants)
- Sexual and psychological harassments
- Burnout
Alain Gosselin, Professor Emeritus, Department of Human Resources Management
alain.gosselin@hec.ca
514-340-6353
- Leadership development
- Strategic human resource management
- Talent management (attraction, development, retention, deployment)
- Winning HR strategies (lessons from the best employers)

Estelle M. Morin, Professor, Department of Management
estelle.morin@hec.ca
514 340-6376
- Job design, organization of work, and meaning of work (existentialist and humanistic approach)
- Mental health at work
- Organizational effectiveness and performance indicators
- Emotional intelligence at work

Kevin J. Johnson, Professor, Department of Management
kevin.johnson@hec.ca
514 340-7181
- Organizational transformation and the future of work
- Change management and adaptation
- Organizational culture and behavior
- Work and occupational psychology

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management

Pierre Lainey, Full-Time Lecturer, Department of Management
pierre.lainey@hec.ca
514 340-6425
- Leadership
- Organizational behaviour
- Change management
- Political behaviour in organizations
- Psychology of decision making
Labour relations

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management

Pierre Lainey, Full-Time Lecturer, Department of Management
pierre.lainey@hec.ca
514 340-6425
- Leadership
- Organizational behaviour
- Change management
- Political behaviour in organizations
- Psychology of decision making
Leadership

Eric Brunelle, Professor, Department of Management and Director, Pôle sports
eric.brunelle@hec.ca
514 340-7316
- Leadership and Management Skills
- E-Leadership
- Sport Management

Charles Baribeault, Full-Time Lecturer, Department of Human Resources Management
charles.baribeault@hec.ca
514 340-6954
- Employee/team engagement
- Conflict management
- Training & Development, Coaching, Mentoring
- Talent management

Estelle M. Morin, Professor, Department of Management
estelle.morin@hec.ca
514 340-6376
- Job design, organization of work, and meaning of work (existentialist and humanistic approach)
- Mental health at work
- Organizational effectiveness and performance indicators
- Emotional intelligence at work

Pierre Lainey, Full-Time Lecturer, Department of Management
pierre.lainey@hec.ca
514 340-6425
- Leadership
- Organizational behaviour
- Change management
- Political behaviour in organizations
- Psychology of decision making
Management, meaning of work and mental health at work

Estelle M. Morin, Professor, Department of Management
estelle.morin@hec.ca
514 340-6376
- Job design, organization of work, and meaning of work (existentialist and humanistic approach)
- Mental health at work
- Organizational effectiveness and performance indicators
- Emotional intelligence at work

Kevin J. Johnson, Professor, Department of Management
kevin.johnson@hec.ca
514 340-7181
- Organizational transformation and the future of work
- Change management and adaptation
- Organizational culture and behavior
- Work and occupational psychology

Pierre Lainey, Full-Time Lecturer, Department of Management
pierre.lainey@hec.ca
514 340-6425
- Leadership
- Organizational behaviour
- Change management
- Political behaviour in organizations
- Psychology of decision making
Media management

Sylvain Lafrance, Adjunct Professor, Executive Education HEC Montréal and Director, Media Centre
sylvain.lafrance@hec.ca
514-340-6362
- Media management
- Management of intangible assets
Remote working

Eric Brunelle, Professor, Department of Management and Director, Pôle sports
eric.brunelle@hec.ca
514 340-7316
- Leadership
- Remote working
- E-leadership

Sylvie St-Onge, Professor, Department of Management
sylvie.st-onge@hec.ca
514 340-6381
- Compensation Management
- Performance Management
- Governance
- Board councils
- Managing our career or professional life
- Balancing life domains
- Diversity (women, older workers, neurodiversity, immigrants)
- Sexual and psychological harassments
- Burnout

Kevin J. Johnson, Professor, Department of Management
kevin.johnson@hec.ca
514 340-7181
- Organizational transformation and the future of work
- Change management and adaptation
- Organizational culture and behavior
- Work and occupational psychology

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management
Sport management

Eric Brunelle, Professor, Department of Management and Director, Pôle sports
eric.brunelle@hec.ca
514 340-7316
- Leadership and Management Skills
- E-Leadership
- Sport Management
White-collar crime and psychology
Gérard Ouimet, Professor, Department of Management
gerard.ouimet@hec.ca
514-340-6346
- Organizational psychopathology (disordered personalities and pathogenic environments)
- Psychology of power (political skills)
- Psychology of white-collar criminals
- Comparative psychology of organizational sociopaths and psychopaths
- Pathological styles of leadership (narcissistic, Machiavellian and sadistic)
Marketing
Branding and advertising

Pierre Balloffet, Associate Professor, Department of Entrepreneurship and Innovation
pierre.balloffet@hec.ca
514 793-1544
- Marketing strategies and sustainable development issues
- New trends in responsible consumer behavior
- Critical concepts of marketing responsibility
- Community effect and the growth of local and responsible consumption
- The influence of ethical and eco-responsible brands
Digital marketing and ecommerce

Sylvain Amoros, Adjunct Professor, Department of Marketing
sylvain.amoros@hec.ca
514 340-1264
- Search engine optimization and Google google algorithm update
- Paid search and search engine marketing
- Programmatic media buying and online advertising (banners, videos, keywords, native)
- Social media marketing, Tiktok and Meta algorithms (Facebook, Instagram)
- Email marketing and automation
- Optimization of ecommerce platforms
- Dropshipping
- Publishers ads monetization, email and marketing automation
- Marketing technologies and GAFAM

Jean-François Ouellet, Associate Professor, Department of Entrepreneurship and Innovation
jean-francois.ouellet@hec.ca
514-340-6932
- E-commerce
- Marketing of Innovation and Technology
- Grands leaders et innovateurs
- Entrepreneurial Marketing for start-ups dans small businesses
- AI and Entrepreneurship
- Lean Startup Method
- New Product Development
- International and Cross-Cultural Marketing

Sylvain Sénécal, Professor, Department of Marketing, co-director, Tech3lab and Holder of the RBC Financial Group Chair of E-commerce
sylvain.senecal@hec.ca
514-340-6980
- Internet Marketing and E-Commerce
- Online consumer behavior
- Marketing and neurosciences
- Consumer neuroscience

Pierre-Majorique Léger, Professor, Department of Information Technologies, Director ERPsim Lab and Chairholder of the Research Chair in User Experience
pierre-majorique.leger@hec.ca
514 340-7013
- User Experience
- Human-computer interaction
- Human-Centered Artificial Intelligence
- Information Technologies and Neuroscience
- Enterprise resource planning

Jacques Nantel, Professor Emeritus, Department of Marketing
jacques.nantel@hec.ca
514 340-6421
- Retail trade
- Promoting ethical business practices
- Consumer goods
- Changes in consumption
- E-commerce

Marcelo Vinhal Nepomuceno, Professor, Department of Marketing
marcelo.nepomuceno@hec.ca
514 340-3180
- Anti-consumption Lifestyles
- Consumer Resistance
- Ethics and Consumption
- Hormones and Consumer Behavior
- Social Media and Consumer Behavior
Marketing

Johanne Brunet, Professor, Department of Marketing and Associate Member, Carmelle and Rémi Marcoux Chair in Arts Management
johanne.brunet@hec.ca
514-340-6713
- International marketing
- Creativity and innovation (collaboration, coproduction)
- Marketing for cultural industries (Business Models, Distribution Networks and Platforms, Influencers)
- Industrial Marketing

Jean-François Ouellet, Associate Professor, Department of Entrepreneurship and Innovation
jean-francois.ouellet@hec.ca
514-340-6932
- New products development and marketing of innovation and technology
- Product, brand and category management
- Marketing database analysis
- Industrial and business-to-business marketing
- International/cross-cultural marketing in hostile environments

Renaud Legoux, Associate Professor, Department of Marketing
renaud.legoux@hec.ca
514-340-6997
- Consumer behaviour
- Management of the arts and cultural industries
- Sales promotion

Sylvain Sénécal, Professor, Department of Marketing, co-director, Tech3lab and Holder of the RBC Financial Group Chair of E-commerce
sylvain.senecal@hec.ca
514-340-6980
- Internet Marketing and E-Commerce
- Online consumer behavior
- Marketing and neurosciences
- Consumer neuroscience
Jean-Luc Geha, Guest Professor, Department of Marketing
jean-luc.geha@hec.ca
514-340-1655
- B2B
- Distribution (Strategy and Channels)
- Customer Services
- Customer Experience
- Call Centers
- Sales in B2B and B2C
- Sales Management
- Managing Sales Teams in B2B and B2C
- Consulting (Sales and Management)
- Large Corporations (Management and Strategy)
Normand Turgeon, Professor, Department of Marketing
normand.turgeon@hec.ca
514-340-6424
- Business development
- Growth strategies
- Product recalls
- Convergence strategy for services

Jacques Nantel, Professor Emeritus, Department of Marketing
jacques.nantel@hec.ca
514 340-6421
- Retail trade
- Promoting ethical business practices
- Consumer goods
- Changes in consumption
- E-commerce

Marcelo Vinhal Nepomuceno, Professor, Department of Marketing
marcelo.nepomuceno@hec.ca
514 340-3180
- Anti-consumption Lifestyles
- Consumer Resistance
- Ethics and Consumption
- Hormones and Consumer Behavior
- Social Media and Consumer Behavior
Marketing of arts and culture

François Colbert, Professor, Department of Marketing, Holder of the Carmelle and Rémi Marcoux Chair in Arts Management and Holder of the UNESCO Chair in Cultural Management
francois.colbert@hec.ca
514-340-6827
- Marketing for theatre, dance, music, opera and museums
- Cultural policies

Renaud Legoux, Associate Professor, Department of Marketing
renaud.legoux@hec.ca
514 340-6997
- Consumer behaviour
- Management of the arts and cultural industries
- Sales promotion

Johanne Brunet, Professor, Department of Marketing and Associate Member, Carmelle and Rémi Marcoux Chair in Arts Management
johanne.brunet@hec.ca
514-340-6713
- International marketing
- Creativity and innovation (collaboration, coproduction)
- Marketing for cultural industries (Business Models, Distribution Networks and Platforms, Influencers)
- Industrial Marketing
Political marketing

Caroline Le Pennec, Assistant Professor, Department of Applied Economics
caroline.le-pennec@hec.ca
514 340-6971
- Political economy
- Elections and campaigns
- Communication strategy
Omnichannel Commerce and Customer Experience
Consumer behavior

Marcelo Vinhal Nepomuceno, Professor, Department of Marketing
marcelo.nepomuceno@hec.ca
514 340-3180
- Anti-consumption Lifestyles
- Consumer Resistance
- Ethics and Consumption
- Hormones and Consumer Behavior
- Social Media and Consumer Behavior

Renaud Legoux, Associate Professor, Department of Marketing
renaud.legoux@hec.ca
514 340-6997
- Consumer behaviour
- Management of the arts and cultural industries
- Sales promotion

Sylvain Sénécal, Professor, Department of Marketing, co-director, Tech3lab and Holder of the RBC Financial Group Chair of E-commerce
sylvain.senecal@hec.ca
514-340-6980
- Internet Marketing and E-Commerce
- Online consumer behavior
- Marketing and neurosciences
- Consumer neuroscience
Customer revenge

Yany Grégoire, Associate Professor, Department of Marketing and Holder of the Omer DeSerres Chair of Retailing Chair
yany.gregoire@hec.ca
514-340-1493
- Service failure
- Service recovery
- Online complaining
- Online customer revenge
- Relationship marketing
Retail trade and customer experience

JoAnne Labrecque, professeure agrégée au Département de marketing
jo-anne.labrecque@hec.ca
514 340-6800
- Distribution alimentaire
- Commerce de détail
- Comportement des consommateurs
- Activités de loisir
Jean-Luc Geha, Associate Director of the Sales Institute HEC Montréal
jean-luc.geha@hec.ca
514 340-1655
- Distribution (Strategy and Channels)
- Customer Services
- Customer Experience
- Call Centers
- Sales in B2B and B2C
- Large Corporations (Management and Strategy)

Renaud Legoux, Associate Professor, Department of Marketing
renaud.legoux@hec.ca
514 340-6997
- Consumer behaviour
- Management of the arts and cultural industries
- Sales promotion

Jacques Nantel, Professor Emeritus, Department of Marketing
jacques.nantel@hec.ca
514 340-6421
- Retail trade
- Promoting ethical business practices
- Consumer goods
- Changes in consumption
- E-commerce
Technologies and Artificial Intelligence
Artificial intelligence

Laurent Charlin, Assistant Professor, Department of Decision Sciences and Holder of a Canada CIFAR Chair in Artificial Intelligence
- Artificial intelligence
- Big data

Jean-François Plante, professeur agrégé au Département de sciences de la décision
- Statistique (analyse de données)
- Data mining
- Valorisation des données

Yossiri Adulyasak, Associate Professor, Department of Logistics and Operations Management and Canada Research Chairholder in Supply Chain Analytics
yossiri.adulyasak@hec.ca
514 340-7029
- Supply Chain Analytics
- AI and supply chains
- Optimization under Uncertainty
- Large-Scale Optimization

Julien Billot, Adjunct Professor, Executive Education HEC Montréal
julien.billot@hec.ca
514 601-5700
- Canadian and Montreal innovation ecosystem
- Artificial intelligence and start-ups
- Startup financing
- Superclusters, Global Innovation Hub

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management

Joé T. Martineau, Associate Professor, Department of Management
joe.trempe-martineau@hec.ca
514 340-3823
- AI and digital ethics, impacts on the job market
- Ethics programs orientations and outcomes
- Empathy in management
- Ethical issues associated with patient engagement in healthcare
Big data

Yossiri Adulyasak, Associate Professor, Department of Logistics and Operations Management and Canada Research Chairholder in Supply Chain Analytics
yossiri.adulyasak@hec.ca
514 340-7029
- Supply Chain Analytics
- AI and supply chains
- Optimization under Uncertainty
- Large-Scale Optimization

Marie-Ève Rancourt, Assistant Professor, Department of Logistics and Operations Management
marie-eve.rancourt@hec.ca
514-340-1965
- Humanitarian logistics
- Operations research
- Transportation network modelling and optimization
- Supply chain management analytics
- Operations management

François Bellavance, Professor, Department of Decision Sciences
francois.bellavance@hec.ca
514 340-6485
- Data mining and machine learning
- Applied statistics
- Road safety

Laurent Charlin, Assistant Professor, Department of Decision Sciences and Holder of a Canada CIFAR Chair in Artificial Intelligence
- Artificial intelligence
- Big data

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management

Olivier Bahn, Professor, Department of Decision Sciences and Director, Group for Research in Decision Analysis (GERAD)
olivier.bahn@hec.ca
514 340-6503
- Operational research
- Mathematical models in economy / energy / environment
- Climate changes
Cybersecurity

Alina Maria Dulipovici, Associate Professor, Department of Information Technologies.
alina-maria.dulipovici@hec.ca
514 340-7301
- Cybersecurity and protecting informational assets
- Ethics and data privacy
- Knowledge management systems in organizations
Digital transformation of organisations

Camille Grange, Associate Professor, Department of Information Technologies
camille.grange@hec.ca
514 340-3615
- Social acceptance of new information technologies
- Responsible adoption of new information technologies
- Electronic commerce: consumers' information-seeking and decision-making process
- Automated decision-making systems

Céline Bareil, Professor, Department of Management
celine.bareil@hec.ca
514 340-5686
- Organizational Transformation
- Work and organizational psychology
- Innovation and Technological Change

Benoit Dostie, Professor, Department of Applied Economics
benoit.dostie@hec.ca
514 340-6453
- Labour economics
- Firm-sponsored training
- Employer-employee dynamics, earnings and benefits
- Aging
- Data access
- Business digital transformation

Pierre-Majorique Léger, Professor, Department of Information Technologies, Director ERPsim Lab and Chairholder of the Research Chair in User Experience
pierre-majorique.leger@hec.ca
514 340-7013
- User Experience
- Human-computer interaction
- Human-Centered Artificial Intelligence
- Information Technologies and Neuroscience
- Enterprise resource planning

Kevin J. Johnson, Professor, Department of Management
kevin.johnson@hec.ca
514 340-7181
- Organizational transformation and the future of work
- Change management and adaptation
- Organizational culture and behavior
- Work and occupational psychology

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management
Health and telehealth

Denis Chênevert, Professor, Department of Human Resources Management and Director of Healthcare management Hub
denis.chenevert@hec.ca
514 340-6625
- HR management and occupational health
- Work climate: absenteeism, burnout, turnover rate, individual and organizational performance in the health and social services sector
- Psychological health of the supervisors and contagion effects towards the members of his team
- Resilience of cancer care teams
- Resilience of healthcare supply chains
- Deployment of telehealth
- Mobilization of Human Resources

Guy Paré, Professor, Department of Information Technologies Holder of the Chair in Information Technology in Health Care
- Computerizing the healthcare network
- Electronic health records / computerized clinical files
- Telemedicine (eg. telecare at home, telepathology, teleradiology)
- Challenges related to implementing healthcare IT
- DSQ project (Dossier Santé Québec)

Joé T. Martineau, Associate Professor, Department of Management
joe.trempe-martineau@hec.ca
514 340-3823
- Ethics programs orientations and outcomes
- Empathy in management
- Ethical issues associated with patient engagement in healthcare
Impacts of information and communication technologies

Ann-Frances Cameron, Associate Professor, Department of Information Technologies and Chairholder of the Canada Research Chair in Digital Communication and Multitasking
ann-frances.cameron@hec.ca
514-340-7164
- Multitasking and its effects in today's organizations
- Impacts of emerging communication technologies
- Team work and technology

Xavier Parent-Rocheleau, Assistant Professor, Department of Human Resources Management and Member of the International observatory on the societal impacts of AI and digital technology (OBVIA)
xavier.parent-rocheleau@hec.ca
514 340-6895
- Digitalization of work
- Algorithmic management
- Issues related to employee electronic surveillance
- AI and human Resources management
- Responsible AI
- Rewards and benefits management
Transportation and Logistics
Transportation, logistics and operations management, supply management

Claudia Rebolledo, Professor, Department of Logistics and Operations Management
claudia.rebolledo@hec.ca
514 340-6928
- Supply management
- Buyer-supplier relationships
- Sustainable procurement
- Local procurement
- Public-sector procurement
- Aerospace sector

Yossiri Adulyasak, Associate Professor, Department of Logistics and Operations Management and Canada Research Chairholder in Supply Chain Analytics
yossiri.adulyasak@hec.ca
514 340-7029
- Supply Chain Analytics
- AI and supply chains
- Optimization under Uncertainty
- Large-Scale Optimization

Julie Paquette, Associate Professor, Department of Logistics and Operations Management
julie.paquette@hec.ca
514 340-6745
- Service Operations Management
- Supply chain and transportation management
- Operations and supply chain management in non-profit organizations
- E-commerce logistics: warehousing and last-mile deliveries

Jacques Roy, Professor, Department of Logistics and Operations Management
jacques.roy@hec.ca
514-340-6282
- Aeronautics industry (Bombardier, Air Transat, etc.)
- Transportation management
- Supply chain management
- Transportation network optimization

Stephan Vachon, Professor, Department of Logistics and Operations Management
stephan.vachon@hec.ca
514 340-6026
- Supply chain challenges in organizations
- Logistics
- Sustainable supply chain
- Sustainable sourcing
- Circular economy
- Eco-design
- Waste management
- Climate change and management
Media Relations Advisor
For any inquiry, please contact:
Émilie Novales
Senior media relations advisor
Email: emilie.novales@hec.ca
Cell: 438 520 3536