Back to School experts
Wednesday August 27, 2014
The following is a list of HEC Montréal experts who can comment on back to school 2014:
Back to school deals and sales
JoAnne Labrecque, Associate Professor, Department of Marketing
jo-anne.labrecque@hec.ca or 514 340-6800
- Food distribution
- Retail management
- Consumer behaviour
- Leisure activities
Online consumer behavior
Sylvain Sénécal, Professor, Department of Marketing, Co-director, Tech3lab and Holder of the RBC Financial Goup Chair of E-commerce
sylvain.senecal@hec.ca or 514 340-6980
- Internet Marketing and E-commerce
- Marketing and neurosciences
- Consumer neuroscience
Customer revenge
Yany Grégoire, Associate Professor, Department of Marketing
yany.gregoire@hec.ca or 514 340-1493
- Online complaining
- Online customer revenge
- Service failure
- Service recovery
- Relationship marketing
Improving the customer experience
Louis Fabien, Associate Professor, Department of Marketing
louis.fabien@hec.ca or 514 340-6423
- Customer loyalty programs
- Service marketing (retail and personal and professional services)
- Customer experience management
- Measuring and constantly improving the customer experience
- Customer service
- Sales promotion
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For further information, please contact:
Julie Lajoye, Media Relations Advisor
514 340-7320 or julie.lajoye@hec.ca