Alex Kaju

Assistant Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : alex.kaju@hec.ca
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : 4.719

Other title(s)

Forthcoming

Education

PhD (Marketing), University of Toronto
MBA, University of Toronto
BPHE (Kinesiology, with honours), University of Toronto

Current research

Forthcoming

This publication selection covers the last five years.

Journal articles (4)

REICH, Taly, KAJU, Alex, MAGLIO, Sam; « How to overcome algorithm aversion: Learning from mistakes », Journal of Consumer Psychology, vol. 33, no 2, 2023, p. 285-302.

KAJU, Alex, MAGLIO, Sam; « Yesterday's great expectations: Metamemory and retrospective subjective duration », Journal of Experimental Social Psychology, vol. 98, 2022, p. 1-11.

DAGOGO-JACK, Sokiente, BECK, Joshua T., KAJU, Alex; « The effect of duration metrics on consumer satisfaction », Psychology & Marketing, vol. 37, no 3, 2020, p. 441-456.

KAJU, Alex, MAGLIO, Sam; « Urgently Yours: Temporal Communication Norms and Psychological Distance », Journal of Consumer Psychology, vol. 28, no 4, 2018, p. 665-672.

This selection of supervision activities covers the last five years.

Fall 2024

MARK 20102A

Marketing Communication

Winter 2024

MARK 10100A

Marketing Introduction

MARK 20102A

Marketing Communications

Fall 2023

MARK 20102A

Marketing Communications

Winter 2023

MARK 10100A

Marketing Introduction