Ali Tezer

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : ali.tezer@hec.ca
Phone : 514 340-6340
Secretary: 514 340-6427
Fax : n/a
Office : 4.752

Education

Ph.D., Marketing, Concordia University
M.B.A., Bilkent University

This publication selection covers the last five years.

Journal articles (11)

HUANG, Bo, SURI, Anshu Pradeep, TEZER, Ali, SÉNÉCAL, Sylvain; « This is not mine anymore: The dark side of collaborative consumption », International Journal of Research in Marketing, 2024 (status : online).

TEZER, Ali, PHILP, Matthew, SURI, Anshu Pradeep; « The greenguard effect: When and why consumers react less negatively following green product failures », Journal of the Academy of Marketing Science, vol. 52, no 5, 2024, p. 1513-1530.

TEZER, Ali, PHILP, Matthew, PANCER, Ethan, ZHU, Queenie; « Presents with presence: The role of memory and essence in heirloom gift appreciation », Psychology & Marketing, vol. 41, no 10, 2024, p. 2463-2477.

BODUR, Onur, TEZER, Ali, GROHMANN, Bianca; « Execution novelty: Improving brand evaluations in cause sponsorship », Journal of Business Research, vol. 165, 2023, p. 1-13.

HAMBY, Anne, TEZER, Ali, EDSON ESCALAS, Jennifer; « Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products », Journal of Advertising, vol. 52, no 3, 2023, p. 406-422.

GOLDSMITH, Kelly, ROUX, Caroline, TEZER, Ali, CANNON, Christopher; « De-stigmatizing the “win–win:” making sustainable consumption sustainable », Current Opinion in Psychology, vol. 46, 2022, p. 1-6.

TEZER, Ali, BODUR, Onur, GROHMANN, Bianca; « When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects », Psychology & Marketing, vol. 39, no 1, 2022, p. 27-45.

TEZER, Ali, SOBOL, Kamila; « “My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems », Psychology & Marketing, vol. 38, no 9, 2021, p. 1393-1403.

TEZER, Ali, TOFIGHI, Maryam; « CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands », Journal of Marketing Management, vol. 37, no 7/8, 2021, p. 651-670.

TEZER, Ali, BODUR, Onur, GROHMANN, Bianca; « Communicating brand biographies effectively: the role of communication source », Journal of the Academy of Marketing Science, vol. 48, no 4, 2020, p. 712-733.

TEZER, Ali, BODUR, Onur; « The Greenconsumption Effect: How Using Green Products Improves Consumption Experience », Journal of Consumer Research, vol. 47, no 1, 2020, p. 25-39.

Book chapters (1)

GOLDSMITH, Kelly, ROUX, Caroline, CANNON, Christopher, TEZER, Ali; « The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement? », The Vulnerable Consumer: Beyond the Poor and the Elderly, Emerald Publishing Limited, 2024, p. 83-96.

This award and honor selection covers the last five years.

TEZER, Ali
Prix de recherche Nouveau chercheur 2020, Ce prix souligne l’excellence en ce qui a trait aux publications scientifiques et professionnelles d’un professeur adjoint ou d'un professeur invité avec perspective de carrière de HEC Montréal, au cours des trois dernières années., HEC Montréal, 2020

This selection of supervision activities covers the last five years.

Supervised project supervision – MSc in Management (9)

Optimisation de la relation agence-client et du processus interne dans le cadre des fonctions de la charge de projet numérique , by Laurence Medina-Brunet
August 2022

Élaboration de la stratégie numérique de mon site de freelance en marketing web , by Tania Marcoux
September 2021

Design of the Business Plan for a Customer Data Platform Software Enterprise , by Alexandre Jacob-Michaud
September 2021

Development of a dashboard for decision support and monitoring the progress of bookings sales for the Decathlon Community online service , by Salomé Privé
May 2021

Analyse et optimisation des éléments ayant un impact sur l'acquisition et la rétention des utilisateurs de l'application mobile Upcycli , by Erika Cournoyer
March 2021

La biographie de marque underdog comme outil de marketing stratégique : Le cas d'Unisson Structures , by Louis Morissette
November 2020

Acquérir et fidéliser les consommateurs par une stratégie de contenu dans un contexte d'architecture de marque complexe , by Laurence Campeau
November 2020

Développer et mettre en place une stratégie d'acquisition et de conversion pour la marque PLAYBOX , by Julie Davidou
September 2020

Stratégie de Marketing Digital pour Picolo Vélo , by Fatima Zaamoun
May 2019