MS1 en-us
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
Aya Aboelenien
Assistant Professor, Department of Marketing
![Aya Aboelenien Aya Aboelenien](https://www.hec.ca/en/profs/aya.aboelenien.jpg)
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : aya.aboelenien@hec.ca
Phone : 514 340-7748
Secretary: 514 340-6427
Fax : n/a
Office : n/a
Other title(s)
- Forthcoming
Education
- Ph. D. (Marketing), Concordia University
- M.B.A., American University in Cairo
- BBA, American University in Cairo
Expertise
- Morality and Ethics in Consumption
- Consumer Culture Theory
- Qualitative Research Methods
- Aesthetics
- Social Media
Current research
- Forthcoming
This publication selection covers the last five years.
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Journal articles (6)
ABOELENIEN, Aya, ARSEL, Zeynep;
« The Shaping of Marketplace Moral Sentiments »,
Journal of Business Research, 2025 (status : accepted).
ABOELENIEN, Aya, NGUYEN, Chau Minh;
« From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics »,
Journal of Brand Management, vol. 31, no 2, 2024, p. 108-125.
ABOELENIEN, Aya, BAUDET, Alex, CHOW, Ai Ming;
« ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies »,
Journal of Marketing Management, vol. 39, no 11-12, 2023, p. 1043-1070.
ABOELENIEN, Aya, ARSEL, Zeynep;
« Meat: historicizing an icon through marketplace contestations »,
Consumption Markets & Culture, vol. 25, no 6, 2022, p. 581-594.
DOLBEC, Pierre-Yann, ARSEL, Zeynep, ABOELENIEN, Aya;
« A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets »,
Journal of Marketing, vol. 86, no 6, 2022, p. 50-69.
ABOELENIEN, Aya, ARSEL, Zeynep, CHO, Charles H.;
« Passing the Buck versus Sharing Responsibility: The Roles of Government, Firms, and Consumers in Marketplace Risks during COVID-19 »,
Journal of the Association for Consumer Research, vol. 6, no 1, 2021, p. 149-158.
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Book chapters (1)
ABOELENIEN, Aya, NAAMAN, Karen;
« Ethical Considerations in Marketing: Academics, Practitioners and Other Marketplace Actors »,
Research Handbook on Accounting and Ethics, Edward Elgar Publishing, 2023, p. 328-342.
This selection of supervision activities covers the last five years.
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Supervised project supervision – MSc in Management (4)
Hilti's MT Product Line: Driving Customer Engagement With Digital Content Marketing and SEO , by Aziz Darghouth
October 2023
October 2023
Évaluation et amélioration des processus de transfert de connaissances , by Pascale Primeau
October 2023
October 2023
An Exploration of Noize Consumer Insights to Strategically Increase Brand Awareness , by Catherine Campanelli
August 2023
August 2023
Green Marketing & Sustainability: What Does the Literature Reveal so Far? Diving Deeper into Understanding the Green Consumer and How Companies Have and Are Catering to Them , by Evita Di Lillo
May 2022
May 2022
Winter 2023
MARK 20124A
MARK 20124
Fall 2022
MARK 20124A
MARK 60108A
MARK 20124