MS1 en-us
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
Francesca Bonetti
Assistant Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : francesca.bonetti@hec.ca
Phone : 514 340-6776
Secretary: 514 340-6413
Fax : n/a
Office : 4.768
Other title(s)
- Forthcoming
Education
- PhD (Textile Design Fashion and Management), Faculty of Science and Engineering, University of Manchester
- PgCert (Academic Practice in Art, Design and Communication), University of the Arts London
- MLitt (Marketing), University of St Andrews
- BA (European Languages and Cultures), University of Modena
Expertise
- Culture of innovation
- Technological innovation
- AI technological innovation
- AI applications
- Marketing strategy
- Technology implementation processes
- Practice theories
- Retail innovation
- AI technology-employee relationship
- Ethnographic studies
Current research
- Forthcoming
This publication selection covers the last five years.
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Journal articles (7)
BONETTI, Francesca, PERRY, Patsy, WARNABY, Gary;
« Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail »,
Information Technology & People, vol. 38, no 1, 2025, p. 116-136.
CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk;
« Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations »,
Organizational Dynamics, vol. 53, no 2, 2024, p. 1-8.
BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit;
« Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists »,
International Journal of Technology Marketing, vol. 18, no 4, 2024, p. 371-398.
BONETTI, Francesca, MONTECCHI, Matteo, PLANGGER, Kirk, SCHAU, Hope Jensen;
« Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices »,
Journal of the Academy of Marketing Science, vol. 51, no 4, 2023, p. 867-888.
MONTECCHI, Matteo, BONETTI, Francesca, PLANGGER, Kirk, SCHAU, Hope Jensen;
« Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology »,
European Journal of Marketing, vol. 56, no 9, 2022, p. 2515-2532.
SIRIMAL SILVA, Emmanuel, BONETTI, Francesca;
« Digital humans in fashion: Will consumers interact? »,
Journal of Retailing and Consumer Services, vol. 60, 2021, p. 1-11.
BONETTI, Francesca, PANTANO, Eleonora, WARNABY, Gary;
« Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings »,
International Journal of Technology Marketing, vol. 13, no 3-4, 2020, p. 260-284.
This selection of supervision activities covers the last five years.