Francesca Bonetti

Assistant Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : francesca.bonetti@hec.ca
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : 4.768

Other title(s)

Forthcoming

Education

PhD (Textile Design Fashion and Management), Faculty of Science and Engineering, University of Manchester
PgCert (Academic Practice in Art, Design and Communication), University of the Arts London
MLitt (Marketing), University of St Andrews
BA (European Languages and Cultures), University of Modena

Expertise

Culture of innovation
Technological innovation
AI technological innovation
AI applications
Marketing strategy
Technology implementation processes
Practice theories
Retail innovation
AI technology-employee relationship
Ethnographic studies

Current research

Forthcoming

This publication selection covers the last five years.

Journal articles (3)

BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit; « Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists », International Journal of Technology Marketing, vol. 18, no 4, 2024, p. 371-398.

CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk; « Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations », Organizational Dynamics, vol. 53, no 2, 2024, p. 1-8.

BONETTI, Francesca, PERRY, Patsy, WARNABY, Gary; « Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail », Information Technology & People, 2023 (status : online).

This selection of supervision activities covers the last five years.

Fall 2024

MARK 10100A

Marketing Introduction

Fall 2023

MARK 10100

Introduction au marketing