Gary Gebhardt

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : gary.gebhardt@hec.ca
Phone : 514 340-6868
Secretary: 514 340-6427
Fax : n/a
Office : 4.715a

Other title(s)

Director of the Department of Marketing

Education

Ph. D. (Marketing), Northwestern University
MBA, Case Western Reserve University
B. Sc. (Accounting), University of Akron

Expertise

Marketing Strategy
Market-Oriented Organizational Cultures
Business-to-Business Marketing
Marketing Channels
Pricing

This publication selection covers the last five years.

Journal articles (2)

GEBHARDT, Gary, CARRILLAT, François, RIGGLE, Robert J., LOCANDER, William B.; « A Market-Based Procedure for Assessing and Improving Content Validity », Customer Needs and Solutions, vol. 7, no 1-2, 2020, p. 19-41.

GEBHARDT, Gary, FARRELLY, Francis J., CONDUIT, Jodie; « Market Intelligence Dissemination Practices », Journal of Marketing, vol. 83, no 3, 2019, p. 72-90.

This selection of supervision activities covers the last five years.

Supervised project supervision – MSc in Management (3)

Étude de cas : Click & Mortar, une ascension fulgurante , by Louis Ringlé
January 2022

Le cas Boursify , by Patrick Vigeant
March 2021

Implantation d'un système CRM en PME: Processus d'évaluation et de sélection d'une solution CRM et d'un partenaire d'intégration , by Jean-François Rolland-Leclerc
March 2021

Fall 2024

MARK 20109A

Marketing Strategy Management

Winter 2024

MARK 20109A

Marketing Strategy Management

Fall 2023

MARK 20109A

Marketing Strategy Management

MARK 60109A

Business Marketing and Sales Management

Winter 2023

MARK 20109A

Marketing Strategy Management

Fall 2022

MARK 20109A

Marketing Strategy Management