Holly Howe

Assistant Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : holly.howe@hec.ca
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : 4.721

Personal page

Education

PhD (Marketing), Duke University
MSc (Kinesiology), University of Toronto
Honours BSc (Psychology), McMaster University

Expertise

Advertising, with a focus on humorous communication.
Consumer-brand relationships
Interpersonal relationships in the marketplace
Health Behaviour

Current research

Forthcoming

This publication selection covers the last five years.

Journal articles (12)

HOWE, Holly, WIENER, Hillary J.D., CHARTRAND, Tanya L.; « Money can buy me love: Gifts are a more effective form of acute social support than conversations », Journal of Consumer Psychology, 2025 (status : online).

HOWE, Holly et al.; « A critical appraisal of orthopedic surgery training in Ontario in the last 30 years: Where we are, where we’ve been, and where we are going », Canadian Journal of Surgery, 2024 (status : accepted).

OBA, Demi, HOWE, Holly, FITZSIMONS, Gavan J.; « Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers », Journal of Consumer Research, 2024 (status : online).

HOWE, Holly, ZHOU, Lingrui, DIAS, Rodrigo S., FITZSIMONS, Gavan J.; « Aha over Haha: Brands benefit more from being clever than from being funny », Journal of Consumer Psychology, vol. 33, no 1, 2023, p. 107-114.

MAKARA, Amanda, HOWE, Holly, COOPER, Marita, HECKERT, Kerri, WEISS, Samantha, KELLOM, Katherine, SCHARF, Danielle, UBEL, Peter A., ORLOFF, Natalia, TIMKO, C. Alix; « Modifying an Open Science Online Grocery for parents of youth with anorexia nervosa: A proof-of-concept study », International Journal of Eating Disorders, vol. 56, no 5, 2023, p. 1011-1020.

HOWE, Holly, UBEL, Peter A., FITZSIMONS, Gavan J.; « Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice », Journal of the Association for Consumer Research, vol. 7, no 4, 2022, p. 393-402.

WIENER, Hillary J.D., HOWE, Holly, CHARTRAND, Tanya L.; « Being there without being there: Gifts compensate for lack of in-person support », Psychology & Marketing, vol. 39, no 6, 2022, p. 1267-1279.

GITAU, Kevin, HOWE, Holly, GINSBERG, Lydia, PERL, Jeffrey, AILON, Jonathan; « Therapeutic Cannabis Use in Kidney Disease: A Survey of Canadian Nephrologists », Kidney Medicine , vol. 4, no 5, 2022, p. 1-10.

MURRAY, Ross, HOWE, Holly, SYLVESTER, Benjamin, WILLSON, Erin, SABISTON, Catherine; « Associations between resistance training motivation, behaviour and strength », International Journal of Sport and Exercise Psychology , vol. 20, no 3, 2022, p. 965-980.

KARLINSKY, April, HOWE, Holly, DE JONGE, Melissa, KINGSTONE, Alan, SABISTON, Catherine, WELSH, Timothy N.; « Body Image and Voluntary Gaze Behaviors towards Physique-Salient Images », International Journal of Environmental Research and Public Health, vol. 18, no 5, 2021, p. 1-15.

DECELLES, Katherine A., ADAMS, Gabrielle, HOWE, Holly, JOHN, Leslie; « Anger Damns the Innocent », Psychological Science, vol. 32, no 8, 2021, p. 1214-1226.

TIMKO, C. Alix, BHATTACHARYA, Anushua, FITZPATRICK, Kathleen Kara, HOWE, Holly, RODRIGUEZ, Daniel, MEARS, Connor, HECKERT, Kerri, UBEL, Peter A., EHRENREICH-MAY, Jill, PEEBLES, Rebecka; « The shifting perspectives study protocol: Cognitive remediation therapy as an adjunctive treatment to family based treatment for adolescents with anorexia nervosa », Contemporary Clinical Trials, vol. 103, 2021, p. 1-11.

This selection of supervision activities covers the last five years.

Winter 2024

MARK 10100A

Marketing Introduction

MARK 60103A

Marketing Communications

Winter 2023

MARK 10100A

Marketing Introduction