hec.ca > Faculty

Muhammad Aljukhadar

Assistant Professor,  Department of Marketing

Muhammad Aljukhadar

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : muhammad.aljukhadar@hec.ca
Phone : 514 340-6882
Secretary: 514 340-6427
Fax : n/a
Office : 4.501

Other title(s)

  • Forthcoming

Education

  • Ph.D. (administration), HEC Montréal
  • MBA, Concordia University
  • B. Sc. (Engineering), Damascus University

Current research

  • Forthcoming

This publication selection covers the last five years.


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Journal articles (10)

ALJUKHADAR, Muhammad; « Façades as product wrap: a typology to identify the consumers affected by product design », Journal of Place Management and Development, vol. 16, no 1, 2023, p. 73-90.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Consumer self-construal modulates the relevance of E-tail socialness », Baltic Journal of Management, vol. 18, no 5, 2023, p. 545-562.

ALJUKHADAR, Muhammad; « National Vulnerability to Pandemics: The Role of Macroenvironmental Factors in COVID-19 Evolution », Journal of Environmental and Public Health, vol. 2022, 2022, p. 1-10.

PROM TEP, Sandrine, ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, CORREA DANTAS, Danilo; « The impact of social features in an online community on member contribution », Computers in Human Behavior, vol. 129, 2022, p. 1-11.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Targeting the very important buyers VIB: A cluster analysis approach », Cogent Business & Management, vol. 9, no 1, 2022, p. 1-16.

ALJUKHADAR, Muhammad, BÉLISLE, Jean-François, CORREA DANTAS, Danilo, SÉNÉCAL, Sylvain, TITAH, Ryad; « Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale », Electronic Commerce Research and Applications, vol. 55, 2022, p. 1-12.

ALJUKHADAR, Muhammad, BOEUF, Benjamin, SÉNÉCAL, Sylvain; « Does consumer ethnocentrism impact international shopping? A theory of social class divide », Psychology & Marketing, vol. 38, no 5, 2021, p. 735-744.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice », SAGE Open, vol. 11, no 3, 2021, p. 1-10.

ALJUKHADAR, Muhammad, BÉRIAULT POIRIER, Amélie, SÉNÉCAL, Sylvain; « Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework », Journal of Research in Interactive Marketing, vol. 14, no 3, 2020, p. 285-303.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, BÉRIAULT POIRIER, Amélie; « Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks », Journal of Marketing Communications, vol. 26, no 6, 2020, p. 636-665.


This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (2)
Diagnostic de la structure analytique d'un modèle marketing non linéaire , by William Moss
October 2023

Chatbot Transformation for UX , by Anastasia Said Allaoui
March 2023

Fall 2024

MARK 20118A
Digital marketing

Winter 2024

MARK 20118A
Digital marketing
MARK 60106
Commerce de détail sur Internet

Fall 2023

MARK 20118A
Digital marketing

Winter 2023

MARK 10100A
Marketing Introduction
MARK 20118A
Digital marketing

Fall 2022

MARK 20118A
Digital marketing