MS1 en-us
MS2 Assistant Professor (m)
MS3 Assistant Professor (m)
MS4 Assistant Professor
MS2 Assistant Professor (m)
MS3 Assistant Professor (m)
MS4 Assistant Professor
Muhammad Aljukhadar
Assistant Professor, Department of Marketing
![Muhammad Aljukhadar Muhammad Aljukhadar](https://www.hec.ca/en/profs/muhammad.aljukhadar.jpg)
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : muhammad.aljukhadar@hec.ca
Phone : 514 340-6882
Secretary: 514 340-6427
Fax : n/a
Office : 4.501
Other title(s)
- Forthcoming
Education
- Ph.D. (administration), HEC Montréal
- MBA, Concordia University
- B. Sc. (Engineering), Damascus University
Current research
- Forthcoming
This publication selection covers the last five years.
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Journal articles (10)
ALJUKHADAR, Muhammad;
« Façades as product wrap: a typology to identify the consumers affected by product design »,
Journal of Place Management and Development, vol. 16, no 1, 2023, p. 73-90.
ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain;
« Consumer self-construal modulates the relevance of E-tail socialness »,
Baltic Journal of Management, vol. 18, no 5, 2023, p. 545-562.
ALJUKHADAR, Muhammad;
« National Vulnerability to Pandemics: The Role of Macroenvironmental Factors in COVID-19 Evolution »,
Journal of Environmental and Public Health, vol. 2022, 2022, p. 1-10.
PROM TEP, Sandrine, ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, CORREA DANTAS, Danilo;
« The impact of social features in an online community on member contribution »,
Computers in Human Behavior, vol. 129, 2022, p. 1-11.
ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain;
« Targeting the very important buyers VIB: A cluster analysis approach »,
Cogent Business & Management, vol. 9, no 1, 2022, p. 1-16.
ALJUKHADAR, Muhammad, BÉLISLE, Jean-François, CORREA DANTAS, Danilo, SÉNÉCAL, Sylvain, TITAH, Ryad;
« Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale »,
Electronic Commerce Research and Applications, vol. 55, 2022, p. 1-12.
ALJUKHADAR, Muhammad, BOEUF, Benjamin, SÉNÉCAL, Sylvain;
« Does consumer ethnocentrism impact international shopping? A theory of social class divide »,
Psychology & Marketing, vol. 38, no 5, 2021, p. 735-744.
ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain;
« The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice »,
SAGE Open, vol. 11, no 3, 2021, p. 1-10.
ALJUKHADAR, Muhammad, BÉRIAULT POIRIER, Amélie, SÉNÉCAL, Sylvain;
« Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework »,
Journal of Research in Interactive Marketing, vol. 14, no 3, 2020, p. 285-303.
ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, BÉRIAULT POIRIER, Amélie;
« Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks »,
Journal of Marketing Communications, vol. 26, no 6, 2020, p. 636-665.
This selection of supervision activities covers the last five years.
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Supervised project supervision – MSc in Management (2)
Diagnostic de la structure analytique d'un modèle marketing non linéaire , by William Moss
October 2023
October 2023
Chatbot Transformation for UX , by Anastasia Said Allaoui
March 2023
March 2023
Winter 2024
MARK 20118A
MARK 60106
Fall 2023
MARK 20118A
Winter 2023
MARK 10100A
MARK 20118A
Fall 2022
MARK 20118A