MS1 en-us
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
Ruxandra Monica Luca
Assistant Professor, Department of Marketing
![Ruxandra Monica Luca Ruxandra Monica Luca](https://www.hec.ca/en/profs/ruxandra-monica.luca.jpg)
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : ruxandra-monica.luca@hec.ca
Phone : 514 340-6594
Secretary: 514 340-6427
Fax : n/a
Office : 4.764
Other title(s)
- Forthcoming
Education
- Ph. D. (Marketing), Imperial College London
- M. A. (Psychology), University of Toronto
- B. Sc. (Psychology, Human Biology, Cinema Studies), University of Toronto
Expertise
- Digital Marketing
- Consumer Psychology
- Visual Attention
Current research
- Forthcoming
This publication selection covers the last five years.
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Journal articles (2)
NEWTON, Tim, LUCA, Ruxandra Monica, SLUTSKAYA, Natalia, GAME, Annilee;
« The ‘narrow self’? Developing a critical-historical work psychology »,
Applied Psychology: An International Review, vol. 72, no 1, 2023, p. 26-43.
BENZIDIA, Smaïl, LUCA, Ruxandra Monica, BOIKO, Sergiy;
« Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology »,
Technological Forecasting and Social Change, vol. 165, 2021, p. 1-13.
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Book chapters (1)
KURT, Asli Gul, KARRAN, Alexander John, LUCA, Ruxandra Monica, SÉNÉCAL, Sylvain;
« What Are the Factors That Drive AI Acceptance: A Meta-Analysis Approach »,
HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence: 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Springer, 2022, p. 329-337.
This selection of supervision activities covers the last five years.
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Supervised project supervision – MSc in Management (1)
In codirection with : AMOROS, Sylvain
Au-delà des clics : la publicité numérique axée sur l'ESG , by Marguerite Magny
March 2024
Au-delà des clics : la publicité numérique axée sur l'ESG , by Marguerite Magny
March 2024
Winter 2024
Fall 2023
MARK 60119A
Winter 2023
MARK 20107A
TECH 60110A
Fall 2022
TECH 60110A