MS1 en-us
MS2 Adjunct Professor (m)
MS3 Adjunct Professor (m)
MS4 Adjunct Professor
MS2 Adjunct Professor (m)
MS3 Adjunct Professor (m)
MS4 Adjunct Professor
Serge Lafrance
Adjunct Professor, Office of Executive Education
![Serge Lafrance Serge Lafrance](https://www.hec.ca/en/profs/serge.lafrance.jpg)
Contact information
HEC Montréal501, de La Gauchetière West St.
Montréal (Québec)
Canada H3Z 1Z5
Email : serge.lafrance@hec.ca
Phone : 438 492-3270
Secretary: 514 340-6001
Fax : 514 340-6970
Office : A.710
Personal page
Other title(s)
- Director, Executive Education HEC Montréal
- Member of the Board of Directors of the UNICON consortium (Global Consortium for University-Based Executive Education), co-chair of the Benchmarking Committee, and president of the Continuity Committee of UNICON
Education
- DEA (Gestion), Université de Montpellier
- MSc (Marketing), Université de Sherbrooke
Expertise
- Growth Strategy
- Market Development
- Marketing Strategy
- Market Research (Local & International)
- Brand & Reputation
This selection of supervision activities covers the last five years.