hec.ca > Faculty

Yannik St-James

Associate Professor,  Department of Marketing

Yannik St-James

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : yannik.st-james@hec.ca
Phone : 514 340-6759
Secretary: 514 340-6427
Fax : n/a
Office : 4.731

Education

  • M. Sc. (gestion internationale), HEC Montréal
  • Ph. D. (marketing), Queen's University

Expertise

  • Consumer behavior: Consumers' identity projects; Cultural and experiential facet of consumption
  • Brand management
  • Food marketing and consumption
  • Qualitative methods in marketing research

This selection of supervision activities covers the last five years.

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Master's thesis direction – MSc in Management (9)
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Supervised project supervision – MSc in Management (2)
Le lancement de la sous-marque Oceanly par ATTITUDE : gérer une extension de marque éloignée , by Célia Raynaud
March 2024

Le développement de la marque par l'acquisition d'une innovation technologique : Le cas Lululemon , by Sonia Tagnit-Hamou
March 2021