Don't underestimate the importance of business cards
Although professional social networks like LinkedIn have become essential, the business card remains a crucial tool to stand out and create a memorable first impression. Here are some tips on how to use it effectively:
When to use it?
- Networking or recruitment events
- Speed or express interviews
- Any unforeseen situation where you need to present yourself as a future professional
Its content:
- First and last name (identical to those on your resume and LinkedIn)
- Professional photo (the same as on LinkedIn)
- Study program, specialization, and institution
- Career objective or current position
- Distinctive achievement, certification, or involvement
- Contact information: phone, email, LinkedIn, and possibly a QR code to your digital profile
When to give it?
Ideally at the end of a conversation with a representative from an interesting company or a potential partner. Make sure to get their contact information in return for follow-up.
To consider
- Electronic business cards with a QR code leading to a full digital profile
- Apps that allow digital contact exchange
- However, always have physical cards on hand; some still prefer this traditional format
In summary, although digital tools are becoming more prevalent, the business card remains a must-have to stand out and create a human connection during initial professional encounters.
Anna-Gabrielle Vachon
President of the Marketing Association of HEC Montréal
Graduate in Business Administration | Marketing | HEC Montréal
Google Analytics Certified
Career Objective: Event Management and Product Management
Contact Information
514-000-0000
anna-gabrielle.vachon@hec.ca
[QR Code to LinkedIn Profile]
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Need help?
Career Management Services offers many individual services and workshops to help you network and find jobs.