Francesca Bonetti

Professeure adjointe, Département de marketing

Coordonnées

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Courriel : francesca.bonetti@hec.ca
Téléphone : 514 340-6776
Secrétariat: 514 340-6413
Télécopieur : n/d
Bureau : 4.768

Autre(s) titre(s)

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Formation

Ph. D. (design textile, mode et gestion), Faculty of Science and Engineering, University of Manchester
Post Graduate Certificate (pratique académique en art, design et communication), University of the Arts London
M. Litt. (marketing), University of St Andrews
B. A. (langues et cultures européennes), University of Modena

Recherche actuelle

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Cette sélection de publications couvre les 5 dernières années.

Articles de revues (7)

BONETTI, Francesca, PERRY, Patsy, WARNABY, Gary; « Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail », Information Technology & People, vol. 38, no 1, 2025, p. 116-136.

BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit; « Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists », International Journal of Technology Marketing, vol. 18, no 4, 2024, p. 371-398.

CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk; « Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations », Organizational Dynamics, vol. 53, no 2, 2024, p. 1-8.

MONTECCHI, Matteo, BONETTI, Francesca, PLANGGER, Kirk, SCHAU, Hope Jensen et al.; « Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology », European Journal of Marketing, vol. 56, no 9, 2022, p. 2515-2532.

BONETTI, Francesca, MONTECCHI, Matteo, PLANGGER, Kirk, SCHAU, Hope Jensen; « Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices », Journal of the Academy of Marketing Science, vol. 51, no 4, 2022, p. 867-888.

SIRIMAL SILVA, Emmanuel, BONETTI, Francesca; « Digital humans in fashion: Will consumers interact? », Journal of Retailing and Consumer Services, vol. 60, 2021, p. 1-11.

BONETTI, Francesca, PANTANO, Eleonora, WARNABY, Gary; « Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings », International Journal of Technology Marketing, vol. 13, no 3-4, 2020, p. 260-284.

Cette sélection d'activités d'encadrement couvre les 5 dernières années.

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