MS1 fr-ca
MS2 Assistant Professor
MS3 Professeure adjointe
MS4 Professeure adjointe
MS2 Assistant Professor
MS3 Professeure adjointe
MS4 Professeure adjointe
Holly Howe
Professeure adjointe, Département de marketing
![Holly Howe Holly Howe](https://www.hec.ca/profs/holly.howe.jpg)
Coordonnées
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Courriel : holly.howe@hec.ca
Téléphone : Non disponible
Secrétariat: 514 340-6427
Télécopieur : n/d
Bureau : 4.721
Page Personnelle
Formation
- Ph. D. (marketing), Duke University
- M. Sc. (kinésiologie), University of Toronto
- B. Sc. (psychologie, cheminement honours), McMaster University
Recherche actuelle
- À venir
Cette sélection de publications couvre les 5 dernières années.
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Articles de revues (13)
HOWE, Holly, WIENER, Hillary J.D., CHARTRAND, Tanya L.;
« Money can buy me love: Gifts are a more effective form of acute social support than conversations »,
Journal of Consumer Psychology, 2025 (statut : en ligne).
HOWE, Holly et al.;
« Gender trends in orthopedic surgical residency programs in Canada over 20 years »,
Canadian Journal of Surgery / Journal canadien de chirurgie, vol. 68, no 1, 2025, p. 41-47.
HOWE, Holly et al.;
« A critical appraisal of orthopedic surgery training in Ontario in the last 30 years: Where we are, where we’ve been, and where we are going »,
Canadian Journal of Surgery / Journal canadien de chirurgie, 2024 (statut : accepté).
OBA, Demi, HOWE, Holly, FITZSIMONS, Gavan J.;
« Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers »,
Journal of Consumer Research, 2024 (statut : en ligne).
HOWE, Holly, ZHOU, Lingrui, DIAS, Rodrigo S., FITZSIMONS, Gavan J.;
« Aha over Haha: Brands benefit more from being clever than from being funny »,
Journal of Consumer Psychology, vol. 33, no 1, 2023, p. 107-114.
MAKARA, Amanda, HOWE, Holly, COOPER, Marita, HECKERT, Kerri, WEISS, Samantha, KELLOM, Katherine, SCHARF, Danielle, UBEL, Peter A., ORLOFF, Natalia, TIMKO, C. Alix;
« Modifying an Open Science Online Grocery for parents of youth with anorexia nervosa: A proof-of-concept study »,
International Journal of Eating Disorders, vol. 56, no 5, 2023, p. 1011-1020.
MURRAY, Ross, HOWE, Holly, SYLVESTER, Benjamin, WILLSON, Erin, SABISTON, Catherine;
« Associations between resistance training motivation, behaviour and strength »,
International Journal of Sport and Exercise Psychology , vol. 20, no 3, 2022, p. 965-980.
GITAU, Kevin, HOWE, Holly, GINSBERG, Lydia, PERL, Jeffrey, AILON, Jonathan;
« Therapeutic Cannabis Use in Kidney Disease: A Survey of Canadian Nephrologists »,
Kidney Medicine , vol. 4, no 5, 2022, p. 1-10.
HOWE, Holly, UBEL, Peter A., FITZSIMONS, Gavan J.;
« Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice »,
Journal of the Association for Consumer Research, vol. 7, no 4, 2022, p. 393-402.
WIENER, Hillary J.D., HOWE, Holly, CHARTRAND, Tanya L.;
« Being there without being there: Gifts compensate for lack of in-person support »,
Psychology & Marketing, vol. 39, no 6, 2022, p. 1267-1279.
KARLINSKY, April, HOWE, Holly, DE JONGE, Melissa, KINGSTONE, Alan, SABISTON, Catherine, WELSH, Timothy N.;
« Body Image and Voluntary Gaze Behaviors towards Physique-Salient Images »,
International Journal of Environmental Research and Public Health, vol. 18, no 5, 2021, p. 1-15.
DECELLES, Katherine A., ADAMS, Gabrielle, HOWE, Holly, JOHN, Leslie;
« Anger Damns the Innocent »,
Psychological Science, vol. 32, no 8, 2021, p. 1214-1226.
TIMKO, C. Alix, BHATTACHARYA, Anushua, FITZPATRICK, Kathleen Kara, HOWE, Holly, RODRIGUEZ, Daniel, MEARS, Connor, HECKERT, Kerri, UBEL, Peter A., EHRENREICH-MAY, Jill, PEEBLES, Rebecka;
« The shifting perspectives study protocol: Cognitive remediation therapy as an adjunctive treatment to family based treatment for adolescents with anorexia nervosa »,
Contemporary Clinical Trials, vol. 103, 2021, p. 1-11.
Cette sélection d'activités d'encadrement couvre les 5 dernières années.
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Direction de mémoires – maîtrise en sciences de la gestion (1)
Consumer Responses to Brands' Corporate Social Responsibility Messaging and Actions According to Cultural Values, par Jérémy Turmel
Septembre 2024
Septembre 2024
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Direction de projets supervisés – maîtrise en sciences de la gestion (1)
Building Consistent Brands: Overcoming Resistance to Design Systems at Loto-Québec , par Emma Paulos
Septembre 2024
Septembre 2024
Hiver 2025
MARK 10100A
Hiver 2024
MARK 10100A
MARK 60103A
Hiver 2023
MARK 10100A